Bag-in-box for hiking, picnics, and festivals: the outdoor wine revolution
There are times when a bottle of wine is the enemy of an outing. Too heavy, too fragile, impossible to reseal, impossible to carry by bike without constant anxiety. And yet—we want to drink outside. It’s not a luxury, it’s a basic need.
The BIB (bag-in-box) has an answer for all that. And it’s better than you’d think.
The problem with the bottle outdoors
Take hiking. A 75cl bottle weighs between 1.2 and 1.5 kg once full—about 500g of which is just glass for containment. In a 12-liter daypack for the mountains, that’s a painful decision. And if it drops, it’s shattered, with glass at the bottom of your bag and the rest of the day spent drinking flat water.
Take picnics. Once opened, a bottle won't reseal. If you don't finish the wine within the hour, it oxidizes. If you forgot the corkscrew, that’s a whole other story.
Take festivals. Between the heat, the queues, and the ban on glass at some sites, the bottle is either confiscated at the entrance or turned into a thermal bomb after two hours in the sun.
What the BIB changes, practically
The 3-liter format: 4 bottles of wine in packaging that weighs less than one full bottle, doesn't break, and compresses as it empties—taking up less and less room in your bag. For a group of 4 to 6 people on a weekend trip, it's the equivalent of a case of wine under one person's arm.
For two: ideal for a day out. Lightweight, indestructible, resealable. You open it, you pour it, you put it back in the bag. The wine doesn't oxidize between glasses because the pouch collapses without letting air in.
Heat resistance: the natural and organic wines in the LET IT BiB catalog generally handle temperature fluctuations better than their conventional counterparts loaded with chemical stabilizers. A rosé that’s warmed up a bit is imperfect—but it’s not the "cooked" wine disaster people often worry about.
Festivals: the quiet revolution
Many festivals have banned glass on their sites—for obvious safety reasons. Which has long meant: canned beer or industrial boxed wine. Not great.
The BIB solves the problem neatly. The pouch is flexible, the box is light, and the tap is convenient even with one hand and a glass in the other. Some festival-goers have turned "breaking out the BIB" into a social moment—it gets passed around, shared, and nobody has to ask who has the corkscrew.
There is something anti-snobbish about it all that LET IT BiB fully embraces. Good wine isn't just for white tablecloths and respectful silence. It can accompany a standing concert in the grass, feet in the mud, arms in the air.
Hiking: practical recommendations
For a weekend in a mountain hut or camping, the 3L is a must; the wine will be at the perfect temperature for happy hour!
A mineral white from the Loire or Alsace for summer hikes. A light red from the Beaujolais or Loire for evenings at the bivouac. A rosé from Provence or the Languedoc for picnics. All of this exists in BIB. All of this travels well.