Offering a BIB: still taboo? We’ll convince you otherwise
Let’s be honest. There are still people for whom giving a BIB is an idea they don’t really dare to embrace. The bottle, on the other hand, is reassuring — you know where you stand, you can put it in a kraft paper bag with some tissue paper, and you look like someone who knows how to give wine as a gift.
And yet. If you think about it for two seconds, the bottled gift has some serious flaws that no one mentions.
What's wrong with the gift bottle
It will often be drunk that very evening. Not because it’s all the person was waiting for—but because an opened bottle doesn't keep. It has to be finished within two or three days, otherwise, it’s wasted.
It’s presentable but not very generous. A 75cl bottle is 5 to 6 glasses. For an evening for two or three people, that goes by quickly.
It doesn't last over time. Giving a bottle means giving something that is consumed in a single sitting. The BIB, meanwhile, lasts 4 to 6 weeks after opening—which means that the person you cherish will think of you with every glass for a month.
Why the BIB is actually a very good gift
It is generous. A 3-liter BIB is 4 bottles. You are giving 20 to 24 glasses, not 5. For a party, a birthday, or a housewarming, it’s a real presence at the event—not just a symbolic contribution to the table.
It is durable. Thanks to the airtight pouch, the wine does not oxidize between glasses. The person can have a glass on Monday, two on Thursday, another on Sunday—without losing anything. Giving a BIB is giving pleasure that lasts over time.
It is original. Everyone gives bottles. You are giving a carefully selected natural organic wine in a format that says something about who you are—someone who doesn't just follow convention by default.
It is practical to transport. No risk of breakage. No need to wrap it carefully, hoping it doesn't drop. It is sturdy, it stands upright, and it slips into a bag without any drama.
How to choose the right BIB to give
According to the person's taste. You know whether they prefer reds, whites, or rosés. Whether they are sensitive to the organic or natural aspect. Whether they like light, fresh wines or something more full-bodied.
According to the occasion. A Provence rosé or a Loire white for a summer aperitif. A Rhône or Southwest red for an autumn evening. An aromatic Alsace white for the holidays.
According to the budget. The BIB costs less per liter than an equivalent bottle—but you are giving a larger volume. A good quality 3L BIB often covers the same budget as a high-end bottle, with much more generosity.
And if you don't know what to choose: the gift card
If you're hesitant—because you don't know the person's tastes well enough, or because you want to give them the pleasure of choosing for themselves—LET IT BiB offers a gift card.
It allows the recipient to browse the catalog and select the wines that really suit them. It’s the most honest option: you are gifting the budget and the freedom, not a choice made for them.
One last thing
The BIB format can still be surprising when opening a gift. And that is exactly what makes it good. A surprise that ends with "oh, that's a great idea" is a successful gift.