Bag-in-Box in the HoReCa sector: savings, convenience, sustainable commitment
In the HORECA sector, the BIB (Bag-in-Box) offers three combined advantages: a reduction in wine-by-the-glass losses (reaching 10 to 15% of volume), a stable and predictable cost per serving, and an authentic eco-responsible argument for a clientele that is increasingly sensitive to it.
The HORECA sector is one of the largest wine wasters in France — not through negligence, but by structure. The bottle model mechanically generates losses on the by-the-glass menu. The BIB is a concrete answer to this problem. Here is the honest calculation.
The hidden cost of the bottle in restaurants
Between 8 and 15% of the wine served by the glass in an average restaurant is wasted — opened bottles that are not finished, slightly oxidized wines that are discarded instead, and service errors that are never invoiced.
On €500 of wine-by-the-glass sales per week: between €40 and €75 in weekly losses, or €2,000 to €3,900 per year — on wine by the glass alone.
What the BIB changes, in figures
Regarding losses: the 4 to 6-week shelf life of the BIB brings losses down to almost zero. Every milliliter ordered is served.
Regarding cost per portion: with the bottle, the real cost per glass is variable. With the BIB, it is fixed and known. You build your selling price with a level of precision impossible with bottles.
Regarding logistics: a 5L BIB replaces 6.7 bottles. For 3 references by the glass in BIB, that's about 20 fewer bottles to receive, store, open, and manage as waste each week.
Regarding waste: the BIB cardboard is light, flat once empty, and recyclable.
The eco-responsible argument: real, not cosmetic
Carbon footprint: glass accounts for approximately 25 to 30% of a bottle's weight. Less weight = fewer emissions per liter transported.
Less packaging: one BIB replaces between 4 and 7 bottles.
Less food waste: the long shelf life of the BIB reduces the volumes thrown away — which counts toward CSR reports and meets food waste reduction obligations.
This is not a superficial marketing pitch. It is a measurable fact that you can communicate to your clients and partners.
Common objections in HORECA
"My customers don't want to see a BIB in the dining room."
In a formal gastronomic establishment, the bottle often remains the standard. But in a wine shop, natural wine bar, or contemporary brasserie — the BIB is perfectly consistent. Many establishments use it in the kitchen or at the bar without customers even knowing.
"The quality doesn't match."
At LET IT BiB, we only offer wines from independent winemakers using organic, biodynamic, or natural farming. The BIB does not degrade quality — it preserves it better than an opened bottle.
Our offer for HORECA professionals
A selection of organic, biodynamic, and natural wines in 3L, 5L, and 20L BIBs. Professional prices excl. tax. Technical sheets per vintage upon request. Fast delivery throughout France.
Access the Pro area
LEARN MORE
- Bag-in-Box in HORECA: the complete guide
- Restaurant, wine bar: why the BIB is your best ally for wine by the glass
- How the BiB simplifies your beverage logistics
- BIB in HORECA: savings, practicality, sustainable commitment
- What is a bag-in-box of wine?
- Pro Access
ORDERS & CONDITIONS
Valid as of the date of publication of this article
- Minimum order €250 excl. tax.
- Free shipping from €500 excl. tax via our sales representatives (24/72h delivery).
- SEPA payment or bank transfer at 30 days — first order payable upon ordering.
- On our pro e-shop, delivery is free from €100 excl. tax.